Contract for advertising services for a financial institution, taking into account new fields of exploitation in the form of creation and sale of NFT

What was the problem?

The client coordinates marketing activities concerning a financial institution and has been commissioned to prepare a complex campaign for customers from the premium segment. As part of the planned campaign, the financial institution wants to be able to create and sell graphics created for the needs of the campaign in the form of NFT (Non Fungible Token) certificates. The subcontractor responsible for preparing the materials for the campaign proposed a contract in which the conditions for granting the rights to create and sell NFT raised the client's doubts as to whether they were safe.

How did we help the client?

We have prepared amendments to the draft contract with a subcontractor aimed at, inter alia, better securing the client's rights to create and sell NFT with graphics created for the needs of the campaign.

What did the client gain?

The client has avoided the risk associated with unfavorable provisions regarding the right to create and sell NFT certificates. Our adjustments included, inter alia, the rules of the client's liability for possible further trading in NFT certificates by the persons who acquired them. The original provisions of the agreement introduced an unacceptable level of risk and, in addition, were incompatible with the practical functioning of such certificates on the market.