We advised a marketing agency in negotiations with a company from a global corporate group. The project involved preparing a bilingual framework agreement and reviewing a data processing agreement (DPA) that had been unilaterally imposed by the client’s counterparty.
The DPA posed particular challenges – overly strict provisions that were, frankly, out of touch with the operational reality of our client’s business. We not only identified the key risks, but successfully reframed the agreement to bring it down to earth. By combining legal rigor with a pragmatic understanding of the commercial landscape, we secured full acceptance of our revisions. The result: a balanced contract that aligns with the law – and with business logic.
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