We prepared a tailored legal analysis for a client in the marketing space, focusing on how the EU Accessibility Act may apply to loyalty programs and promotional campaigns. The goal: to determine when – and to what extent – these rules affect marketing operations, and whether they introduce new compliance challenges for agencies.
Our approach was practical and business-oriented. We broke down the legislative framework into actionable insights, mapping its relevance to common marketing scenarios. We clarified when the Act applies, how to interpret its scope, and what concrete steps agencies may need to take. The client walked away with a clear, strategic understanding of the regulatory landscape – and how to navigate it with confidence.
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