We assisted a marketing agency in reviewing and negotiating two data processing agreements (DPAs) received from new international clients.
These documents, based on global standard templates, required thorough verification to ensure they matched the actual scope of services and didn’t impose disproportionate legal risks.
We identified key areas of concern and introduced a series of revisions to align the agreements with the operational realities of loyalty programs and marketing services the agency was set to deliver. The original contracts heavily favored the clients, granting them broad rights disconnected from the nature of the cooperation.
Our proposed changes were accepted, resulting in balanced agreements that better reflect the roles and responsibilities of both parties. The entire process was handled in English, enabling swift and confident progress on the projects.
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