We were asked to review a draft promotional lottery regulation for a client in the food sector. While the initial brief was limited to a final check, we quickly identified a serious issue—an attempt to include all of the client’s products in the lottery, including those intended for infant formula, which is explicitly prohibited under current regulations.
Our prompt intervention led the marketing agency to halt the campaign and revise the terms before they reached the end client. In effect, we shielded both the agency and the brand from a potential reputational crisis – and likely scrutiny from advertising regulatory bodies. This project is a clear example of how legal oversight is not just about ticking boxes, but about providing strategic safeguards that protect brands from avoidable missteps.
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