We supported the launch of two concurrent promotional lotteries offering an unconventional headline prize. Due to its non-standard nature, we designed two parallel redemption processes and drafted comprehensive rules to ensure legal clarity and participant transparency.
The campaign also required regulatory engagement. While the concept was not blocked, authorities raised concerns about potentially misleading marketing language. Following our consultations, the slogan was refined and ultimately accepted, clearing the way for a successful rollout.
Another first: a mobile app acting as the core lottery mechanism. Though this raised questions under gambling regulations, no objections were issued. We also addressed the operational and legal implications of an extended campaign timeline, which spanned more than a calendar year.
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