We advised a marketing agency asked to sign a sponsorship agreement for a global sporting event. While the agency was named as the sponsor, the real sponsor behind the scenes was their client—a well-known international brand. The contract, however, imposed full sponsor responsibilities on the agency, misrepresenting the true commercial relationship.
We ensured the agreement was revised to reflect actual roles and responsibilities, especially in areas involving trademark usage. The original terms granted worldwide, unrestricted rights to the client’s trademarks—far beyond what their corporate policies allowed. With our involvement, those provisions were renegotiated and aligned with internal licensing structures and compliance standards.
Ultimately, the deal went through smoothly, and on time—despite tight deadlines and last-minute adjustments. This project is a reminder that even standard contracts can hide major legal risks, and that the right legal partner can make all the difference when the clock is ticking.
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