We advised our marketing client in addressing fraudulent activities arising in a “buy and get” promotion. The issues stemmed from dishonest practices among employees at certain retail locations, where prizes could be claimed. The same group of participants repeatedly claimed prizes based on suspiciously large purchases, far exceeding typical consumer quantities.
At the client’s request, we reviewed the promotion’s terms and proposed measures to combat these abuses. We recommended implementing a detailed purchase verification process for participants suspected of fraudulent behavior, effectively discouraging further abuse. This approach restored fairness to the promotion, allowing genuine customers to claim their prizes without obstacles.
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