We supported a cosmetics brand in adapting its pricing strategy to comply with evolving legal requirements on price transparency, including those introduced under the Omnibus Directive. The goal was to ensure continued use of promotional tools while staying fully compliant with the law.
We reviewed the client’s existing practices, identified compliant promotional models, and proposed legally sound adjustments that maintain the commercial effectiveness of their campaigns.
Our guidance also covered regulatory risk assessment and recommendations for marketing and e-commerce communication.
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