We supported a marketing agency in planning and executing an international promotional campaign, conducted simultaneously across multiple countries, based on a daily, limited pool of prizes. A key challenge was ensuring that the campaign would not be classified as a promotional lottery, thereby protecting the client from falling under gambling regulations.
We conducted thorough consultations and negotiations with the agency’s client, clearly demonstrating why the proposed solution did not constitute gambling. Our efforts minimized legal risks and allowed the client to avoid the significant costs associated with registering and operating a lottery.
The project’s complexity was heightened by the inclusion of custom-designed prizes tailored specifically for the campaign, which needed to comply with electronics regulations in various jurisdictions. We assisted the client in contractual negotiations, safeguarding the agency’s interests, protecting intellectual property rights, and ensuring full legal compliance in each country.
Thanks to our expertise, the agency successfully launched an innovative, multi-country promotional campaign that fully complied with regulations, achieving measurable benefits for the client.
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