We supported our client, a key player in the retail sector, by reviewing a proposed agreement for a marketing campaign with a global leader in the payments industry. Our analysis quickly revealed a risky clause granting year-long exclusivity, which could have significantly constrained the client’s business flexibility. By revising the terms, we eliminated the unfavorable provisions and ensured that exclusivity was limited strictly to clearly defined activities measured in days. This strategic intervention protected the client’s interests and preserved their ability to pursue other marketing opportunities freely.
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