We conducted months-long negotiations on a framework agreement for our marketing client’s long-term collaboration with a major partner. The process presented a significant challenge, primarily due to the highly rigid stance of the client’s negotiation team, which pushed for terms placing them in a distinctly advantaged position. Their proposed clauses imposed on the agency legal and financial risks exceeding standard market practices.
Through a consistent strategy focused on highlighting practical risks and legal challenges that could arise during the collaboration, we achieved mutually beneficial solutions. We protected the agency’s interests by significantly reducing the contractual penalties initially proposed, which limited the client’s potential costs and financial risk. With our support, the agency was able to secure a favorable and legally sound agreement without excessive financial burdens.
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