For nearly 15 years, our team has been the driving force behind the legal support of marketing, promotional, and branding initiatives. We are recognized as one of the most experienced law firms in this field in Poland. The marketing campaigns we help shape consistently earn prestigious industry awards year after year.

We collaborate closely with C-suite executives, CMOs, Heads of Growth, marketing directors, and account teams at marketing agencies. We understand that the industry operates in a constant “ASAP” mode, which is why we prioritize responsiveness. Our clients get far more than just legal services from us. Our lawyers are integral members of our Clients’ project teams, actively contributing to the creation and execution of marketing strategies.

What we do?

Within Advertising and Marketing practice area we offer a comprehensive range of legal and advisory services, including:

• Contract Creation and Negotiation: We draft, negotiate, and finalize contracts for marketing activities, representing both clients and agencies to ensure their interests are protected.

• Strategic Marketing Consulting: We provide expert advice on marketing concepts and offer guidance throughout the design process to align with legal standards.

• Marketing Communication Review: Our team meticulously reviews marketing communications to minimize the risk of misleading consumers, ensuring compliance with all relevant regulations.

• Promotional Campaign Management: We offer end-to-end support for promotional lotteries, loyalty programs, and other marketing campaigns. This includes advising on mechanics, drafting terms and conditions, reviewing promotional materials, ensuring GDPR compliance, resolving participant disputes, and for lotteries, securing the necessary gambling licenses.

• Intellectual Property Protection: We safeguard intellectual property rights, including copyright for agency deliverables, and manage image rights for marketing use.

• Influencer Relations: We draft and negotiate agreements between brands/agencies and influencers, and provide strategic advice to ensure influencer campaigns meet regulatory requirements, including those set by the Office of Competition and Consumer Protection (UOKiK).

• Tax-Efficient Prize Distribution: We design tax-efficient prize distribution strategies and secure individual tax rulings to ensure proper financial compliance.

• Privacy Compliance in Marketing: We craft marketing consent forms and optimize marketing processes to ensure full compliance with privacy regulations, including GDPR, and rules governing online advertising and email marketing.

• Brand Protection: We protect brands by registering trademarks and defending against unauthorized use claims, ensuring that our clients’ brand assets are fully safeguarded.

• Regulatory Compliance for Sensitive Products: We provide expert guidance on marketing processes for sensitive products, ensuring adherence to stringent legal requirements for pharmaceuticals, medical devices, dietary supplements, infant foods, alcoholic beverages, tobacco products, and e-cigarettes.